Humans have a short attention span. SQUIRREL! In a study conducted by Wistia, which is a huge video hosting and video analytics company, they surveyed over 564,000 videos that they host and found some awesome data about video length.
The first thing is: engagement is fairly steady up to 2 minutes. Interestingly, a 90 second video will hold a viewer’s attention as much as a 30 second video. If you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under 2 minutes.
The second thing is: there is significant drop-off between 2 and 3 minutes. After 2 minutes, every second counts. This isn’t to say that you should cut a 10-minute video down to 2 minutes—some content warrants longer videos—but it does suggest that you’d be better off cutting 30 seconds from a 2 minute 30 second video to keep viewers’ attention.
And the third thing is: 6 to 12 minutes is sweet spot #2. The engagement decay really starts to level off after the 6-minute mark. Every second counts between 2 minutes and 6 minutes, but there’s hardly any drop-off between 6 minutes and 12 minutes. If your video ends up being 8 minutes instead of 7 minutes, it shouldn’t have a significant effect on engagement. For more information about JL Video and how you can get started inspiring your audience with videos, please visit us online or call us for a free consultation. Thanks for watching and we’ll see you soon!